Thursday, October 08, 2009


AAMI Insurance has made some annoying, vaguely offensive commercials in the past. However I love their current campaign, for a variety of reasons:

Reason 1. The acknowledgment, rarely if ever publicly made, that swans aren't nice creatures: they're vicious, aggressive and very stupid birds. With beady, beady eyes.

Reason 2. The cute kid who starts off finding the swan attack all very hilarious, until one sticks its head in the window and makes him cry. Ha!

And, in the follow up commercial...

Reason 3. The woman who blames it all on global warming, with the implication that this is something that ignorant people fall back on when they can't explain a phenomenon.

Swans are bastards. Cute kids are annoying. Global warming is a fad. These are pretty subversive ideas for an insurance commercial.


Blogger MC Etcher said...

My wife has a strong fear of swans - I always try to remind her they have hollow bones, and would react very smartly to a swift kick.

6:49 PM  
Blogger Blandwagon said...

Your wife is a wise woman.

11:59 AM  
Anonymous fishgosquish said...

I like it that the swan steals the phone of the stupid woman who blames global warming.

10:19 PM  

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