Wednesday, May 31, 2006

Persistent

For a while now I've been a little disturbed by Mickey Mouse. You might think that this is a perfectly normal reaction to Satan's Own Rodent, but I'm disturbed not so much by his irritating voice, clumsy design or wussy mannerisms, but by his popularity.


Mickey Mouse appears to be the Paris Hilton of the cartoon world; famous for being famous. We all know about Steamboat Willie in 1928, and the Sorcerer's Apprentice in 1940, and the Mouseketeers in the 1960s and the Wonderful World of Disney appearances in the 1970s, but what has the Mouse actually done in the last quarter century?


He's a character in Disneyland parades, a stylised logo for the Disney Corporation, and a silent, static figure on a billion bits of kitsch, from running shoes to clock radios. But what does he actually do? Millions of toddlers, tweenies and Japanese schoolgirls buy products with his image stamped on them, without ever having seen him move or speak except in ancient newsreels.


Why? Why why why why why?

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