Monday, February 25, 2008

Fluid

Once more into the 1956 edition of Life magazine, dear friends, and an advertisement from the good people at Esso.





Isn't advertising oil with an enormous image of the sun the equivalent of advertising beef with a big photo of a baked ham?


Or maybe it's one of those subliminal message things - beware the sun, lest you be turned into a crisp, blackened husk of a man.


The 1956 message that "oil brings health" was rather tenuously backed up with the following blurb:





Uh-huh. Well, that is one way of looking at it. This may have been accepted wisdom at the time, but by the late 1970s society was in a positon to contend that "oil brings health" could be robustly argued on environmental, geopolitical and pollution grounds.


In 2008, of course, we'd just scream "BLASPHEMERS!" and lynch them from the nearest wind turbine. How we've grown.

1 Comments:

Anonymous be.bart said...

Atomic radiation brings health!

After all, nuclear energy powers the sun, which in turn makes all things grow (except politicians who grow on misery).
Radiation is even used in medicine to cure people!

So go ahead, run to your local nuclear power plant and absorb a high dose of gamma rays.

8:49 PM  

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