Thursday, September 13, 2007


I am, quite simply, besotted with the reusable packaging that comes with this brand of coffee.

And yet at the same time I am full of disquiet… because this means that out there, somewhere, there is a marketing executive who understands me right to the innermost core of my being.

It’s a little humbling to be so transparent.


Blogger Blandwagon said...

Not that this will stop me buying the three or four other colours… er, I mean varieties… in the range, before I’ve even tasted the coffee.

9:58 PM  
Anonymous TroyG said...

The marketer has long sideburns, wears paisley shirts with a wide collar, bell-bottom slacks and is the love child of Mike Brady and Darren Stevens.

The containers remind me of similar ones people had in the sixties and seventies, labeled 'coffee', 'tea', 'sugar' and 'flour'. The exception is that yours have a more strident hue.

1:00 PM  
Blogger MC Etcher said...

You're not the only one - these are quite snazzy containers.

5:11 AM  

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