Friday, April 29, 2005


This is my question for today: are the people at Shell's marketing department completely barking insane?

Judge for yourself with this ad, which appeared next to an article I was reading in Scientific American.

Is liquefied natural gas the way to a cleaner energy future?

Gosh, who knows? I'm an office worker, not a geophysicist or an environmental scientist.

Then the image of a 30-something woman who looks like she's been forced to answer the door while stoned fades in.

This Spanish fashion designer thinks so.

Well, that settles that then. Speaking for myself, I never believe anything about the relative merits of energy production methods unless it's been endorsed by a Spanish fashion designer. That'd just be CRAZY!

She wants cleaner energy, and LNG can provide it.

And what Spanish fashion designers want, Spanish fashion designers get. It's a good thing she doesn't want shoulderpads to make a comeback.

So we ship it nearly 6000km smelly, rusting, diesel-quaffing ships...

to bring cleaner energy to Spain.

Third World countries, whose energy requirements are not beholden to the desires of bong-addled fashionistas, can stick with brown coal and die of respiratory diseases for all we care.

Discover how...

Translation: Click here and risk being contaminated by more of our deranged marketing.


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